Self-Performing Trade Services.

Owner-led.

Primero delivers multi-site trade services through directly managed, self-performing crews.
No vendor networks. No call centers. No handoffs.

Every job is executed by crews who work for us and are accountable to an owner.

Scope of work

executed locally.

• Electrical
• Plumbing
• HVAC
• General Maintenance

All work is performed by our own crews operating under a shared standard across every market.

BUILT FOR MULTI-SITE BRANDS

Our model supports regional and national operators managing dozens or hundreds of locations.


Same expectations. Same execution. Every site.

active markets

NEW YORK - CHICAGO - LOS ANGELES - MIAMI - PUERTO RICO

Why Self-Performing Matters

Decision makers are always on site.

When the people who own the work also perform the work, problems are resolved faster and repeat visits drop. That’s the advantage.